At&t Intellectual Property I, LP

At&t Global Network Services Slovakia, S.r.o.

Filip Benuska

Gregory O Harp

Craig Arthur Klein

Joseph Eric Sineath

Barton K Hawkins

Aspects of the subject disclosure may include, for example, a method in which a processing system obtains data regarding location and trajectory of a prospective advertising viewer, and monitoring the activity and physical environment of the viewer. The method also includes predicting a future condition of the viewer, and predicting a time, location and duration of an exposure of the viewer to an advertising display, in order to define an advertising placement window. The method also includes predicting a level of viewer attention to the advertising display while within the placement window. The method further includes predicting an effectiveness of advertising content exposure to the viewer, based on the advertising content and the predicted attention level; offering an ad placement in the advertising placement window to an advertising entity; and placing an advertisement provided by the advertising entity in accordance with the advertising placement window. Other embodiments are disclosed.

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Rovinka, Slovakia

Filip Benuska