Facebook, Inc.

Fidji Nahema Simo

Varun Kacholia

Sahil Prakash Thaker

Deepa Diwakar

Brett Welch

Yuanxuan Wang

Asad K Awan

David Tin Ho Shih

An online system generates a feed of content items for a user subject to a limitation restricting the number of content items including video data ('video content items') included in the feed. If the user interacts with a video content item the feed, the online system selects candidate video content items based on characteristics of the video content item in the feed and characteristics of the user. The online system determines likelihoods of the user interacting with various candidate video content items and selects candidate video content items based on the determined likelihoods. To present the user with additional video content items, the online system generates an interface including the selected candidate video content items and presents the interface to the user. The interface may be presented in place of the feed or may be presented as within the feed and presents different video content items based on user interactions.

Presenting video content to online system users in response to user interactions with video content presented in a feed of content items

An online system provides an advertisement ('ad') request including ad content and a prompt to perform an action presented in association with the ad content. For example, the ad content is video data and the prompt for performing an action is presented after the video data is presented or after a portion of the video data is presented. An advertiser may include a custom prompt in the ad request that includes text information and instructions associated with the text information that perform an action when executed. Multiple prompts may be included in the ad request, and the online system selects a prompt based on information maintained by the online system and associated with a user to be presented with the ad content. The selected prompt is communicated to a client device for presentation in association with the ad content.

Determining a prompt for performing an action presented to a user in association with video data

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Palo Alto, CA, United States of America

Fidji Nahema Simo