Tubi Limited

Livingsocial, Inc.

Adrise, Inc.

Other

Farhad Massoudi

David Robert Gentzel

A system for executing thin client applications, the system configured to: generate, by a thin client application executing on a client computing device, an initial content request identifying a platform; send the initial content request to a content provider; receive platform-independent initial content from the content provider in response to the initial content request; display the initial content on the client computing device; detect a user input associated with the initial content; send a user engagement request for secondary content; receive user-interactive secondary content server-side rendered in a platform-dependent format of the client computing device based on the platform identification; and display the secondary content on the display component.

Platform-independent content generation for thin client applications

A system for intelligent multi-device content distribution based on associated internet protocol (IP) addressing, including: identifying, by a computer processor, first advertising content served to a first client device; identifying a first client device IP address associated with the first client device, where the first client device is linked to a household profile; submitting, to a content exchange service, a request for content placement opportunities; receiving content placement opportunities from the content exchange service, where one or more content placement opportunities identify at least a portion of a second client device IP address of a second client device; linking the second client device to the household profile; selecting second advertising content based on the first advertising content; and providing the second advertising content for the content placement opportunity to be displayed on the second client device.

Intelligent multi-device content distribution based on internet protocol addressing

A system for relevant secondary-device content distribution based on associated internet protocol (IP) addressing, the system including: a computer processor; and a content engine executing on said computer processor and configured to: identify at least a portion of an internet protocol (IP) address associated with a computing device; build a household profile based at least on the demographic information associated with the IP address; determine that the computing device is a non-mobile television client; assign the non-mobile television client to the household profile; receive a set of content requests from a second computing device; assign, based on a proportion of the content requests exceeding the predefined threshold, the second computing device to the household profile; and provide relevant content for the second computing device and the non-mobile television client based on the demographic information.

Relevant secondary-device content generation based on associated internet protocol addressing

A system and method for optimizing advertisements for display to users comprising receiving a request for an advertisement wherein the request comprises information about a user to whom the advertisement is to be displayed; determining at least one community of which the user is a member; determining a conditional probability that the user will interact with the advertisement; responsive to the conditional probability exceeding a threshold, determining community data to present with the advertisement and providing for display to the user the advertisement and the community data; responsive to the providing of the advertisement, receiving an indication of activity at a client system related to the advertisement or community data; and storing the indication in a storage medium.

Ad targeting and display optimization based on social and community data

A system for providing platform-independent content for thin client applications executing on client computing devices, the system including: a computer processor; and a content engine executing on the computer processor and configured to: receive an initial content request identifying a platform of a client computing device; provide platform-independent initial content for the client computing device in response to the initial content request; receive a user engagement request generated based on a user input associated with the initial content; render, in response to the user engagement request, platform-dependent and user-interactive secondary content for the platform of the client computing device; and provide the rendered secondary content for display in a thin client application executing on the client computing device.

A system for adaptive multi-device content distribution based on associated internet protocol (IP) addressing, the system including: a computer processor; a content engine executing on the computer processor and configured to: identify media content served to a television client; identify a client internet protocol (IP) address associated with the television client; submit, to a content exchange service, a request for content placement opportunities; receive content placement opportunities from the content exchange service, each content placement opportunity identifying at least a portion of a source IP address; identify, based on the provided portion of the source IP address, a subset of the content placement opportunities associated with the client IP address; and a content provider configured to: identify content relevant to the media content; and provide the content for the subset of the content placement opportunities.

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San Francisco, CA, United States of America

Farhad Massoudi