Beijing Wodong Tianjun Information Technology Co., Ltd.

Fanlong Meng

Yi Zhang

Di Wu

Shengwei Tang

Xiaotao Feng

A method and a system for predicting and using customer lifetime value (CLV). The method include: providing a classifier trained using customer feature data during a first period of time as input and whether there is spending during a second period of time as classifier label; providing a regressor trained using the customer feature data during the first period of time as input and amount of spending during a second period of time as regressor label; performing the classifier using customer feature data during a third period of time to obtain customers having positive predicted classifier labels; and performing the regressor using the customer feature data during the third period of time for the customers having positive predicted classifier labels, to obtain CLVs of the customers.

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Fremont, CA, United States of America

Fanlong Meng