Excalibur Ip, LLC

Yahoo! Inc.

Eyal Ramakrishnan

Eran Shir

Ilya Slain

Prabhakar Goyal

Rampradeep Dodda

Jitendra Nath Pandey

Briefly, embodiments disclosed herein may relate to online advertising and may relate, more particularly, pushing advertising content to user computing devices, for example.

Online advertisement push delivery

Online digital content real-time update

A method, apparatus, and computer program product for measuring inline internet ad performance for third-party ad serving. The method comprises receiving an original third-party internet ad and recoding the original third-party internet ad for producing a recoded third-party internet ad where the recoded third-party internet ad comprises ad instrumentation code. In real-time, as the internet ad is composited and rendered, the instrumentation code measures the response latency of the server or servers in the third-party network using the ad instrumentation code. In some cases, the original third-party internet ad comprises ad code using a markup language such as HTML language, and/or JavaScript language (e.g. in ad code segments). The recoding comprises recoding an ad code segment of the ad by transforming the ad code segment into a JavaScript literal, which in exemplary embodiments includes emitting a specialized document.write( ) call. Response latency measurements are collected and included in a latency table.

Measuring inline ad performance for third-party ad serving

A method of fitting text comprising characters belonging to a character set into a text area wherein the text is rendered in a font and at a font size estimates a total width of the text based on at least a representative width associated with the character set, font and font size, identifies a horizontal truncation boundary based on at least the estimated width and the width of the text area, identifies a vertical truncation boundary based on at least the estimated width, text area, horizontal truncation boundary, and a representative height associated with the character set, font and font size, wraps the text at the horizontal truncation boundary, and truncates the text at the vertical truncation boundary.

Method and apparatus for estimating the size of rendered text

Growing community of inventors

Santa Clara, CA, United States of America

Eyal Ramakrishnan