Google Inc.

Eyal Manor

Prachi Gupta

Joerg Heilig

Scott Spencer

Adrian Dumitru Corduneanu

Ola Abiri

Richard Rabbat

A request from a user to view a video content item may be received, the requesting user being associated with at least one of a set of preferences or a context. A group of similar users may be identified based the set of preferences or the context. A number of candidate video items corresponding to the video content item may be identified. A watch time difference may be determined for each candidate video item of the number of candidate video items. A subset may be determined based on the watch time difference associated with each candidate video items. The candidate video items in the subset may be ranked based on an activity rate associated with the corresponding candidate video item. A candidate video item with the highest ranking may be provided to the user.

Providing a message based on a change in watch time

Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.

Matching content providers and interested content users

A request from a user to view a video content item may be received, the requesting user being associated with a set of preferences and a context. A group of similar users may be identified based the set of preferences or the context. A number of promotional video items corresponding to the video content item may be identified. A first subset of the number of promotional video items may be determined based on the set of preferences or the context of the user. A watch time difference may be determined for each promotional video item in the first subset. A second subset may be determined based on the watch time difference associated with each promotional video items. An activity rate associated with the promotional video items in the second subset is determined. A promotional video item of the second subset that satisfies a criterion is provided to the user.

A request from a user to view a video content item may be received, the requesting user being associated with a set of preferences and a context. A group of similar users may be identified based at least one of: one or more preferences in the set of preferences or the context. A first promotional video item corresponding to the video content item may be identified. A first watch time value for a first portion of the group of similar users may be determined based on an amount of time during a period of time that users of the first portion of the group have viewed the video content item after being provided the first promotional video item. A second watch time value for a second portion of the group of similar users may be determined based on an amount of time during the period of time that the users of the second portion of the group have viewed the video content item, the first promotional video item not provided to the users of the second portion of the group. A watch time difference between the first watch time value and the second watch time value may be determined. An activity rate associated with the first promotional video item that was provided to the group of similar users may be determined. A determination of whether to provide the first promotional video item to the user with the video content item may be based on the watch time difference, the activity rate, or the context of the user.

A computer-implemented method includes generating an emulated view of an advertisement; determining, based on the emulated view, one or more elements associated with the advertisement; comparing the one or more elements to one or more criteria associated with an advertisement marketplace; and determining, based on comparing, whether the advertisement complies with the one or more criteria.

Creative quality validation

A promotional message may be provided to a first portion of a group of users. A first watch time may be identified based on an amount of time during a period of time that users of the first portion view the video content items after being provided the promotional message. A second watch time may be identified based on an amount of time during the period of time that users of a second portion of the group view video content items where the promotional message is not provided to the users of the second portion of the group. A difference between the first watch time and the second watch time may be calculated. A determination of whether to provide the promotional message to a subsequent user sharing one or more characteristics with the group of users may be based on the difference between the first watch time and the second watch time may be made.

The capability to limit the number of user redirects for a third-party content provider or third-party content provider network, such as, for example, an advertiser or advertising network, is provided. Such a capability extends the functionality of an attribute of a HyperText Markup Language (HTML) element to establish a limit to the number of user redirects. Accordingly, such a limit can be used to enforce restrictions on the number of user redirects through a user's web browser.

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Plainview, NY, United States of America

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