Qualtrics, LLC

Evan Paul Child

Vernon W Hui

Joseph Scott Reese

Nicholas Perona

Bryce Winkelman

The present disclosure relates to systems, non-transitory computer-readable media, and methods that provide a graphical user interface for intuitively generating digital action sequences across one or more digital platforms. For example, the disclosed systems generate graphical user interfaces with tools to construct digital action sequences of platform actions performed based on event triggers. To facilitate building such digital action sequences, in some cases, the disclosed systems provide data for digital-action-sequence templates for easy selection of pre-matched event triggers and platform actions or tools to mix-and-match combinations of specific event triggers and platform actions. By providing such intuitive tools in a centralized graphical user interface, the disclosed systems can connect events across multiple platforms or across disconnected components of a single platform. Indeed, in certain implementations, the disclosed systems provide a low-code/no-code graphical user interface for selection of a multitude of different digital action sequences and in myriad different configurations.

Providing a sequence-builder-user interface for generating a digital action sequence

The present disclosure is directed toward systems, methods, and computer-readable media for determining an impact of digital content by administering a digital survey. In particular, the systems described herein generate a survey administration packet for distribution together with digital content. The survey administration packet causes a respondent client device to perform various functions, including detecting a trigger event and replacing a presentation of digital content with a presentation of a digital survey question. The systems and methods also generate survey results indicating an impact of the digital content based on received digital survey responses.

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Provo, UT, United States of America

Evan Paul Child