Microsoft Technology Licensing, LLC

Eun Hyung Kim

Neal Osotio

John C Wyss

Architecture that enables the detection of a user by a user device and interaction with content of the user device by the user before the user physically contacts the device. The detection capability can utilize one or more sensors of the device to identify the user and the proximity (distance) of the user to the device. Based on the user identity and the proximity, the device operates/functions in a certain way. Moreover, ongoing interaction can be enabled by recognition of a natural user interface (NUI) gestures, alone or in combination with other recognition techniques (e.g., speech recognition). Device activity can include causing the device to operate in predetermined ways such as power modes, application launching and manipulation to cause control of hardware and other software (local and/or remote) and, obtaining and presenting specific types of content (e.g., advertisements, notifications, messages, reminders, news, incoming communications, etc.).

Data and user interaction based on device proximity

Computer-readable media, computer systems, and computing devices for enabling a user to view content related to an item within media content is provided. In one embodiment, a tagging gesture that indicates a user interest in an item presented within media content displayed to the user is detected. Such a tagging gesture can define a region of displayed content having the item. In response to detecting the tagging gesture, an advertisement provided by a third party that is related to the item is presented.

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Bellevue, WA, United States of America

Eun Hyung Kim