Microsoft Technology Licensing, LLC

Euan Grant

Amit Fulay

Dan Teodosiu

Kresimir Bozic

Daniel C Stevenson

Cristian Costache

Erik Zigman

Brendan Riordan-Butterworth

Brenden Riordan-Butterworth

Olivier Dabrowski

Paolo Severini

A method, system, and medium are provided that relate to dynamically instrumenting a website. In general, an exemplary aspect of the invention includes storing configuration information in a datastore. A unique identifier, which corresponds to configuration information, is inserted within code of one or more web pages that relate to the website. When content is requested from the website, such as by a browser, the unique identifier can be used to retrieve corresponding configuration information. Using corresponding configuration information, instrumenting code may be generated and communicated, thereby instrumenting the website.

Instrumenting a website with dynamically generated code

Embodiments of the invention provide a method and system for automatically instrumenting a set of web documents, such as web pages, as well as embedding structures that present advertising content via the web pages. The instrumentation automatically embeds tags that enable usage information associated with the web documents to be tracked and recorded. Many hundreds or thousands of web pages can be automatically modified without user intervention, enabling comprehensive reporting and tracking to be performed on each page. The web pages are analyzed and insertion points intelligently located. Changes can be verified to ensure that no undesirable effects resulted from embedding the content. The tags can receive parameters customized to the level of users and pages. The tags, insertion information, and other configuration information can be stored in a central repository to make subsequent tagging easier.

Automatically instrumenting a set of web documents

Computing devices, computer-readable media, and methods are provided for generating and persisting a user identity associated with a client in a client-server network. A request for an identity script, the identity script comprising computer-executable instructions for creating one or more cookies, is sent from a client to a server. A dynamically generated identity script is returned to the client. User identities are persisted by utilizing cache validation to determine whether a new identity script should be generated.

Identity persistence via executable scripts

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Redmond, WA, United States of America

Euan Grant