The Nielsen Comapny (us), LLC

Estelle DeBlois

Steven Howard Lamoureux

A computer program product residing on a computer readable medium having a plurality of instructions stored thereon which, when executed by a processor, cause the processor to perform operations including providing a visual representation of a product concept comprising a textual component comprising at least one dynamic textual element and at least on static textual element and providing text editing functionality of the textual component such that a selection of any text forming a part of the at least one dynamic textual element automatically results in the selection of the entire at least one dynamic textual element wherein the text editing functionality comprises changing a format of at least a part of the at least one dynamic textual element.

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Bolton, MA, United States of America

Estelle DeBlois