Liveramp, Inc.

Erin Boelkens

Mike Dobrovich

A system and method for propagating an opt-in through an identity graph fully honors opt-in requests without otherwise modifying the graph data structure. From a node corresponding to the touchpoint of the opt-in, the graph is traversed to find the associated primary node, from which all connected edges are traversed. Nodes on paths that are not connected to other primary nodes are opted in, along with the primary node. Edges that lead to nodes which have edges to other primary nodes are not opted in, but only the edge from the primary node itself is opted in. If household nodes are used, an identifier for the person at the household node may be opted in without opting in other members of the household node by opting in only the edge between the primary opt-in node and the household node.

Growing community of inventors

Little Rock, AR, United States of America

Erin Boelkens