14013085 Canada Ltd.

Erik Von Stackelberg

Jason Cottrell

Scott Harrington

A method and system for updating a graphical user interface (GUI) based on self-identified user intents. The method performs the steps of: receiving a self-identified user intent from a user of a computing device with a user interface for a usage session; collecting usage data of the usage session of the user of the computing device and the user interface through an analytics service; labelling each usage session of the user with the self-identified user intent; training a classifier on the usage data of the user session and the self-identified user intent, the classifier for predicting an unclassified user intent of an unclassified user based on an unclassified user usage data and a self-identified unclassified user intent; assigning an assigned user intent to the unclassified user intent by using the classifier on the unclassified user usage data, and the self-identified unclassified user intent, the unclassified user now a classified user; modifying the user interface in response to the assigned user intent for facilitating the assigned user intent of the classified user; and selecting the user intent from a predetermined list of user intents.

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Toronto, Canada

Erik Von Stackelberg