Microsoft Technology Licensing, LLC

Erik Porter

Tobin R Titus

Ernest A Booth

Jeffrey Douglas Carnahan

Daniel Chaim Robbins

Mario Esposito

Vincent Bannister

Ernie Booth

Technologies are described herein for cross promoting real objects in a real world and virtual objects in a virtual world. A redemption code is received from a first participant in the virtual world. A virtual object corresponding to the redemption code is provided to the first participant. A request for information regarding the real object is received from a second participant of the virtual world and via the virtual object. Upon receiving the request via the virtual object, information regarding the real object is provided to the second participant and via the virtual object.

Real world and virtual world cross-promotion

Technologies are described herein for providing advertising in a virtual world. An inventory list identifying a plurality of virtual objects is provided. A selection of one or more virtual objects from the inventory is received. An advertisement list identifying a plurality of advertisements is further provided. A selection of one or more advertisements from the advertisement list is further received. The selection of advertisements is placed on the selection of virtual objects in the virtual world.

Providing advertising in a virtual world

Technologies are described herein for advertising with an influential participant in a virtual world. A facilitator rating is determined for each of a plurality of participants in the virtual world. The facilitator rating may indicate an influence of each of the plurality of participants on other participants in the virtual world. One or more participants are identified from the plurality of participants based on the facilitator rating. The one or more participants are utilized to provide an advertisement in the virtual world.

Advertising with an influential participant in a virtual world

Technologies are described herein for sharing advertisement revenue. An advertiser-generated avatar is provided to a first participant. The advertiser-generated avatar may be associated with an advertisement. Further, the first participant may be associated with a current avatar. The current avatar is replaced with the advertiser-generated avatar. While the first participant is associated with the advertiser-generated avatar, a level of interaction between the first participant and other participants is monitored. An amount of compensation to provide the first participant is determined based on the level of interaction between the first participant and the other participants. The compensation is provided to the first participant.

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Kirkland, WA, United States of America

Erik Porter