Yahoo Ad Tech LLC

Eric Ye

Lakshmi Narayan Bhamidipati

Srinath Ravindran

Chander Jayaraman Iyer

Shubham Agrawal

Ivan Stojkovic

One or more computing devices, systems, and/or methods are provided. In an example, an internet resource identification item associated with one or more internet resources may be identified. User activity information associated with a plurality of events may be analyzed to determine a plurality of sets of text associated with the internet resource identification item, wherein each set of text of the plurality of sets of text is associated with an event, of the plurality of events, associated with an internet resource of the one or more internet resources. A plurality of term representations may be determined based upon the plurality of sets of text. A user intention-based representation associated with the internet resource identification item may be generated based upon the plurality of term representations. A content item may be selected for presentation via a client device based upon the user intention-based representation.

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Sunnyvale, CA, United States of America

Eric Ye