Facebook, Inc.

Eric Seo

Romain Thibaux

Techniques to track interactions with content on a social network. In one embodiment, references are embedded within content to be presented to a user. At least one identifying reference from among the references is received in response to an interaction by the user with the content. The identifying reference is stored in a memory caching system as a record of the interaction. The references may comprise a key and a type. The key may be associated with the content and the type may be associated with components in the content. The interaction may involve selection by the user of a component within a story.

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Menlo Park, CA, United States of America

Eric Seo