Microsoft Technology Licensing, LLC

Eric Picard

Ying Li

Jian Qiao Sun

Alexander G Gounares

Nir Nice

Xiaoou Tang

Li Erran Li

Melissa Wood Dunn

Michael Joseph Toutonghi

Cynthia Dwork

Weiwei Zhang

Uri Barash

Yin Li

Teresa Mah

Boaz Feldbaum

Darrell J Cannon

Sefy Ophir

Vu Anh Ha

Michael Hurt

Amit Shaked

Eric Don Van Valkenburg

Friedman Arie

Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.

Privacy vault for maintaining the privacy of user profiles

A system that provides binds or associates a clickable hyperlink with an object that appears in a video stream. The hyperlink may be sent in a separate stream from the video stream, and user interfaces are provided to a user to activate the hyperlink. Activation of the hyperlink may cause a redirection to an associated website. Furthermore, feedback may be provided as to the user's activity regarding interest and activation regarding particular hyperlinks in the video.

Clickable video hyperlink

Growing community of inventors

Redmond, WA, United States of America

Eric Picard