Facebook, Inc.

Meta Platforms, Inc.

Eric Michael Sodomka

Nicolas Emilio Stier Moses

Michael Charles Bailey

Dominic Coey

Christopher Albert Wilkens

Okke Joost Schrijvers

An online system identifies an opportunity to present content to a viewing user and sends candidate content items eligible for presentation to the viewing user for display to a client device associated with the viewing user. The online system computes an estimated value associated with presenting a candidate content item to the viewing user based at least in part on a bid amount associated with the candidate content item and communicates the value to a content-providing user associated with the candidate content item. Based on information received from the client device describing the placement of one or more candidate content items within a feed of content items presented to the viewing user, the online system calculates a detrimental effect of presenting the candidate content item on user engagement with the online system by the viewing user and computes an adjusted value associated with its presentation based on the detrimental effect.

Computing a value associated with presenting a content item to a user of an online system based on a detrimental effect of a placement of the content item within a feed of content items

An advertising simulation system performs simulation of advertising results. The advertising results indicate the results of a simulated auction for a set of ad queries that are provided advertisements from available advertisements. The simulated auction applies an advertising model to perform an auction using advertising conditions. As advertisers are selected to provide advertisements to individual ad queries, advertising conditions, such as advertiser's bidding amounts, may change. To effectively simulate a large number of ad queries, the advertising segments simulation and performs simulation of each segment. Each segment's ad results may affect the conditions of a subsequent segment, and the change in conditions may change the size of a subsequent segment.

Simulating advertising campaigns

Growing community of inventors

Menlo Park, CA, United States of America

Eric Michael Sodomka