Yahoo! Inc.

Beats Music, LLC

Eric M Gottschalk

Malcolm G Slaney

Todd Beaupre

Peter C Gotcher

Selecting an advertisement is disclosed. Seed information associated a consumer's preference for audio content is received. An affinity set comprising one or more member items based at least in part on the received seed information is determined. An advertisement associated with at least one item in the affinity set is selected. The advertisement is caused to be displayed to the consumer.

Advertising selection

Methods and apparatus, including computer program products, for recommendations based on adoption curve. A method includes tracking over a period of time user popularity of a media content using a web service residing in a server, the popularity and period of time representing a life cycle of each of the media content. The method tracks over the period of time users enrolled in the web service and when in the period of time each of the users adopted the tracked media content and associates adopted media content with user profiles representing the users. The method recommends media content associated with a first user who adopted the tracked media content earlier in the period of time to a second user who may want to adopt the tracked media content subsequently in the period of time.

Growing community of inventors

Carlsbad, CA, United States of America

Eric M Gottschalk