Wrap Media, LLC

Wrap Communications, Inc.

Eric H Greenberg

John M Garris

Jared Leigh Ficklin

Mark Edward Rolston

Ian McFarland

Matthew J Santone

Jon Stevens

Eric J Wicks

Kunal K Bhasin

Dana A Levine

Francis C Li

Peter M Foster

Sylvio Herve Drouin

Peter Petras

Mark E Rolston

A variety of data structures, components, runtime viewers and methods are described for defining, delivering and rendering wrapped packages of cards in a manner particularly well suited, but not limited to, display on mobile devices. Each card may selectively include media content, a palette of application functionality and/or supporting e-commerce related services. A wrap descriptor, composed of a plurality of card descriptors defines the structure, layout and content of a set of cards that constitute the wrap. The wrap descriptor may take the form of a JSON data object. A runtime viewer that executes on the rendering computing device may be used to transform the wrap descriptor into a runtime instance of the wrap that includes the content and functionality defined by the descriptor. In some implementations, the runtime viewer creates an object graph, which may then be converted to an object model suitable for rendering on the consuming device.

Methods of using a wrap descriptor to display a sequence of cards on a display device

An authoring tool for authoring wrap packages of cards. The authoring tool includes a set of tools that enable an author to create a new card of a wrap selected from a variety of card templates. In various embodiments, the card templates include textual, video, image/photo, document, gallery, chat, widgets, global components, location/GPS, transact, appointment, and end-of-wrap card templates. When a particular card template is selected, the template is then duplicated to create the new card. Thereafter, the author may author the card to include various components, content, attributes, layouts, styles triggers and/or behaviors. As the cards of the wrap are created, the authoring tool provides the author with the ability to order the sequence of the cards. The authoring tool thus enables authors to selectively create wrap packages that include media that conveys a narrative story and application functionality.

Authoring tool for the authoring of wrap packages of cards

A variety of data structures, components, runtime viewers and methods are described for defining, delivering and rendering wrapped packages of cards in a manner that is particularly well suited, but not limited to, display on mobile devices. Each card may selectively include media content, and a palette of application functionality and/or supporting e-commerce related services. The cards of the wrap packages are ideally threaded together into one or more linear sequences, and authored to convey a book-like narrative that unfolds as the cards are sequentially browsed. In addition, the wrap packages are portable objects that are readily distributed, similar to other electronic messages, through e-mail, messaging, social-media, or via a variety of other electronic communication platforms. As a result, wrap packages are consumable, sharable and savable objects.

Card based package for distributing electronic media and services

A mobile-first authoring tool for the authoring of a wrap package of cards on a mobile device by creating a plurality of cards for the wrap package using a number of media capture modes, selectively customizing the cards using a plurality of customization tools, defining one or more sequence order(s) for navigating the cards when the wrap is consumed and generating a wrap descriptor for the wrap package. The wrap descriptor specifies the cards of the wrap package and includes a plurality of cards descriptors, each card descriptor specifying content, a structure and a layout of an associated card respectively.

Mobile-first authoring tool for the authoring of wrap packages

Creating and delivering advertisements within wrapped packages of cards, which selectively include (i) media content, including advertisement(s) for item(s) available for purchase, (ii) application functionality and/or (iii) e-commerce related transactional services. By defining the sequence order in which the cards are navigated when consumed, wraps may deliver advertisements in the context of a 'story' or 'narrative', which unfolds as the cards are sequentially browsed, similar to the turning of the pages of a book or magazine. Ads thus become more compelling. In addition, with built-in transactional functionality, advertised Item(s) can be immediately purchased without having to exit the wrap.

Wrap package of cards supporting transactional advertising

A method for using analytics to define and deliver wrap packages of cards with insight content. The method includes the steps of generating insight content by applying analytics to a set of data, inserting or associating the insight content into one or more content component container(s) included in a set of cards of a wrap package, and generating a wrap descriptor for the wrap package.

Authoring and delivering wrap packages of cards with custom content to target individuals

An authoring tool for authoring a set of cards of a first wrap package including a card mixing tool for mixing a card from a second wrap package into the first wrap package. The authoring tool further includes a set of authoring component tools for selectively adding components to the one more cards and the mixed card and a sequencing tool for defining one or more sequence orders for the one or more cards and the mixed card in the first wrap package.

Authoring tool for the mixing of cards of wrap packages

Delivery of a wrap package in response to the selection of an advertisement appearing in a web page, social media feed or in an email, text or other electronic message. In some embodiments, the advertisement may be a 'cover' for the wrap package that contains an identifier associate with the wrap. When the cover is selected, the identifier is used to access and deliver the wrap package to the requesting device. In other embodiments, the advertisement may contain a link including the identifier that is then used to retrieve and deliver the wrap when the link is selected.

Delivering wrapped packages in response to the selection of advertisements

Data structures, components, runtime viewers and methods are described for integrating wrapped packages of cards into various social media feeds and for integrating social media feeds into wraps. In some embodiments, a wrap identifier or cover is provided within a social media feed. In response to selection of the wrap identifier a runtime viewer is initiated and a descriptor that defines the selected wrap is obtained. The runtime viewer creates a wrap instance based on the descriptor. The instance may be displayed in-line within the social media feed, in an overlay frame, a new browser tab or using other suitable mechanisms. Preferably, each card in the wrap is rendered at the same portrait aspect ratio. Within each card, the relative positioning of the card content is immutable. In a separate aspect, a wrap package may include a social media card arranged to display a social media feed.

Integration of social media with card packages

Delivery of a wrap package in reply to a notice of the occurrence of a trigger event sensed by a 'Thing' among the Internet of Things. In response, a wrap package, including custom content presented within cards of the wrap is automatically generated. The custom content selectively encompasses, one or more media types, application functionality and/or e-commerce related services. A wrap descriptor, which defines the wrap package including the custom content, is then delivered to a computing device associated with a target recipient. When consumed, the computing device generates a runtime instance of the wrap package from the wrap descriptor.

Growing community of inventors

Ross, CA, United States of America

Eric H Greenberg