Activision Publishing, Inc.

Eric Feurstein

Robert Leyland

Brent Gibson

Jeremy Russo

Leo Zuniga

A video game includes a peripheral device that senses the presence and identity of physical toys and/or toy parts near or on the peripheral device. Each of the toy parts and toys includes an identification device such as an RFID tag. Each of the toys parts may be combined to form a toy assembly which may be associated with a corresponding game character or object. The toy parts included in a toy assembly may store information about the status of the corresponding character or object in the game, for example, a name of characters configured using the toy part, a score, a number of times the toy part has been used, and/or a video game level achieved during video game play by a video game character associated with the toy part. The information about the toy part and configured toy assembly may be updated during game play.

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Albany, NY, United States of America

Eric Feurstein