Yahoo! Inc.

Eric Boyd

John Patrick Connelly

Arturo Bejar

Venkat Panchapakesan

Seth Godin

Anil Pal

Thomas Churchill

David Roman

Henry Hyunsuk Sohn

David Conway

An electronic auction system known as the Yahoo! Auction System provides functionality that permits users to conduct auction transactions with various payment units, such as incentive points and credit points, as well as money. Points can be earned in a variety of ways and redeemed via online auctions. The Yahoo! Auction System includes a web server, a messaging server, a database server, and various databases including an account database for storing information about account balance, expiration date for each point or group of points, and redemption information. The Yahoo! Auction System provides different auction formats, such as Standard Auction, Dutch Auction, Progressive Auction, Buy-or-Bid Auction, and Declining Bid Auction. The Yahoo! Auction System reserves the bid amount associated any new valid bid in the bidder's account and unreserves those bid amounts that were previously reserved but are no longer the winning bid or otherwise displaced from the top bid positions.

Auction redemption system and method

An electronic points system that allows consumers to redeem online those points that were earned offline is described. In one implementation, the offline-online points system is applied to a soft drink bottle caps program. A soft drink company is sponsoring a promotions program where certain bottle caps are worth so many points. A consumer buys a soft drink bottle at a local store. The lucky consumer discovers that he is the beneficiary of a winning bottle cap, and in particular, a bottle cap that is worth N points. Instead of redeeming this winning bottle cap in the traditional way, the consumer logs onto the soft drink company's website and registers his bottle cap code. Thereafter, after registration, the consumer can redeem these points for any merchandise that is available for purchase with these points at any participating company's online store.

Offline-online incentive points system and method

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Campbell, CA, United States of America

Eric Boyd