Adobe, Inc.

Eric Andrew Kienle

Sachin Soni

Ajay Jain

Sanjeev Tagra

Abhishek Jain

Niranjan Shivanand Kumbi

Ajay Awatramani

Shaun Klopfenstein

Ian Taylor

Certain aspects and features of the present disclosure relate to providing message generation based on communication loss correlation. For example, a method involves detecting a loss of a communication with a communication recipient and parsing content of the communication. The method further involves computing communication-based values for recipient intent attributes corresponding to the communication and action-based values for the recipient intent attributes corresponding to the communication. The method additionally involves correlating the communication-based values and the action-based values for the recipient intent attributes to determine common intent attributes corresponding to the communication recipient. The method also involves generating at least one message configured for the communication recipient based on the common intent attributes. The method can also involve transmitting the at least one message to a target device. Other embodiments include computer systems, apparatus, and computer programs configured to perform the above method or a similar method.

Message generation based on communication loss correlation

Systems and methods for predictively and dynamically updating content using nested A/B testing are provided. In certain embodiments, a system may assign a content item to a dynamic content portion of a communication. The communication may be sent to a first plurality of recipients. The system may receive information about interactions of a second plurality of recipients with the communication, wherein the second plurality of recipients is a subset of the first plurality of recipients. The system can determine a first conversion metric. The system can then compare the first conversion metric to a conversion metric threshold and based on the comparison, modify the dynamic content portion of the communication to generate a modified communication. The modified communication may be sent to a third plurality of recipients, wherein the third plurality of recipients is a subset of the first plurality of recipients not including the second plurality of recipients.

Predictively and dynamically updating content using nested A/B testing

In implementations of systems for role classification, a computing device implements a role system to receive data describing a corpus of text that is associated with a user ID. Feature values of features are generated by a first machine learning model by processing the corpus of text, the features representing questions with respect to the corpus of text and the feature values representing answers to the questions included in the corpus of text. A classification of a role is generated by a second machine learning model by processing the feature values, the classification of the role indicating a relationship of the user ID with respect to a product or service. The role system outputs an indication of the classification of the role for display in a user interface of a display device.

Systems for role classification

The present disclosure relates to a cloud-based system including a server for generating and nurturing leads using within-a document lead nurturing. The server enables a marketer to generate initial content and contextual content, specify a consumption condition with respect to the initial content, and generate an electronic file including the initial content and executable code configured to monitor consumption of the initial content. A user (e.g., possible lead) uses a reader program of their device to open the electronic file, which presents the initial content and triggers execution of an instruction of the executable code to monitor interactions of the user with the initial content to determine whether the consumption condition has been satisfied. The reader program executes another instruction of the executable code to present the contextual content and notify the server that the user is a possible lead, when the consumption condition is satisfied.

In-app lead nurturing within an electronic document

Techniques are provided for customizing, based on a user's activity over time, the selection of a video thumbnail for inclusion as a selectable interface element or element of a graphical interface. A server computer identifies events associated with prior interactions of a user and computes a time-decayed metric based on the time of a predicted future action of the user in comparison to a respective time of each identified event. Based on the time-decayed metric, the server computer selects a video thumbnail that is more relevant to the first event than the second event for presentation to the user.

Intelligent contextual video thumbnail display

In implementations of user interaction determination within a webinar system, a computing device implements a webinar system that exposes interactive elements on user devices during a webinar and monitors device interactions reflecting user interactions with webinar content on the user devices. The webinar system determines amounts of user interaction based on the device interactions, and can output the interactive elements based on the device interactions. The webinar system can receive user responses to the interactive elements, and maintain a pipeline that assigns levels to the users based on the user responses and the interactive elements. Users are determined as sales leads based on the levels for the users in the pipeline.

User interaction determination within a webinar system

A method is provided, including the following method operations: accessing a first web page associated with a first domain using a browser of a device; in response to the accessing the first web page, accessing an identity server to retrieve an identifier for the browser that accessed the first web page, the identifier being stored to a local storage of the device; accessing a second web page associated with a second domain using the browser; in response to the accessing the second page, accessing the local storage of the device to retrieve the identifier; wherein accessing the first web page and accessing the second web page are associated to the identifier.

Growing community of inventors

Portland, OR, United States of America

Eric Andrew Kienle