Interwise Ltd.

At&t Intellectual Property I, L.p.

Erez A Korn

Yehuda Volk

Rinat Zilberstein

Hans Fischmann

Yair Gil

Matthew Van Houten

Dror Yashar

Avigayil Bar-Asher

Aspects of the subject disclosure may include, for example, a method of apportioning, by a processing system including a processor, a viewable area of a display screen into a main area and an application area; downloading, by the processing system, media content; displaying, by the processing system, the media content within the main area of the display screen; extracting, by the processing system, metadata from the media content; and providing, by the processing system, the metadata to an application, wherein the application: downloads information associated with the metadata provided in the media content, applies a bitrate limit to the downloading of the information to prevent interference with the downloading of the media content, generates display content based on the information, and sends the display content for displaying within the application area of the display screen concurrently with the media content being displayed in the main area of the display screen. Other embodiments are disclosed.

Method and apparatus for providing interactive applications with media content delivery services

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to pause the content stream, displaying a pause screen, requesting an advertisement to display during the pause of the content stream, retrieving content for the advertisement, and displaying the advertisement as an overlay on the pause screen. Other embodiments are disclosed.

Pause screen video ads

Aspects of the subject disclosure may include, for example, receiving, from a first client device, a recommendation pertaining to an advertisement, storing a sender identification in association with an identification of the advertisement, wherein the sender identification includes an identification of the first client device, an identification of a first user of the first client device, or a combination thereof, determining that a score associated with the recommendation exceeds a threshold at least in terms of a likelihood of relevance of the advertisement to a second user of a second client device, based on the determining, transmitting the advertisement to the second client device based on the identification of the advertisement, and based on the determining, transmitting the sender identification to the second client device. Other embodiments are disclosed.

Method and apparatus for targeting media to a user via a third party

Aspects of the subject disclosure may include, for example, a device that has a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations including receiving a request from a viewer of a content stream displayed by a TV client, wherein the request is received via a digital assistant, determining an advertisement campaign being displayed in the content stream, retrieving information on a product associated with the advertising campaign, and sending the information to the TV client, wherein the TV client displays the information concerning the product. Other embodiments are disclosed.

System and method to enable users to voice interact with video advertisements

Aspects of the subject disclosure may include, for example, a device that includes a processing system including a processor and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, where the operations include receiving a request from a viewer of a content stream to invoke a trick mode to seek another viewing location in the content stream, displaying a trick mode screen, requesting an advertisement to display during the trick mode, retrieving content for the advertisement, and displaying the advertisement after completion of the trick mode. Other embodiments are disclosed.

Growing community of inventors

Rosh-Ha′ayin, Israel

Erez A Korn