Microsoft Technology Licensing, LLC

Eran Shamir

Nir Nice

Yacov Yacobi

Arie Friedman

Ehud Wieder

Boaz Feldbaum

Sefy Ophir

Michael Urinovsky

Ilya Venger

Yaakov Averbuch

Ido Barkan

Itshak Shami

Roni Yahav

Jacob Barac

Transformation of source data from a source field of a source table to a target field of a target table using data transformation archetypes. A set of data transformation archetypes may be defined that each comprises transformation code for transforming the source data. A data transformation archetype may be identified by a data transformation toolkit engine for application to the source data based on the target field of the target table. In this way, a characteristic or relationship of the target field (e.g., as described by a target schema and/or target semantic) may be used to identify the data transformation archetype for use in transforming source data mapped to the target field. Accordingly, a more efficient and less error-prone Export, Transform, and Load (ETL) tool may be provided that provides automation of the transformation without requiring a user to dictate the transformation operations manually.

Data transformation toolkit

Systems, methods, and computer storage media having computer-executable instructions embodied thereon that maintain privacy during user profiling are provided. A profiling service receives, from a first device, rules for profiling a user. The rules were encrypted using a private key. The profiling service also receives, from a second device, user data. The user data was encrypted using a public key communicated to the second device by the first device. The profiling service then matches the encrypted rules with the encrypted user data, and based on the matching, generates a profile for the user. In embodiments, such a user profile can be utilized to deliver personalized digital content to a user.

Maintaining privacy during user profiling

Growing community of inventors

Atilt, Israel

Eran Shamir