Microsoft Technology Licensing, LLC

Emma Ryan

Sandeep Siddhartha

Timothy Michael Cleary

Jatin Patel

A system and method for presenting different graphical representations of a user to different end-users in a network-based communication environment are provided. A first end-user has a first a social distance from a user in a social graph while a second end-user has a second social distance from the user that is further than the first social distance in the social graph. A first graphical representation is provided in the network-based communication environment displayed to the first end-user and a second graphical representation different from the first graphical representation is provided in the network-based communication environment displayed to the second end-user. The difference between the first graphical representation and the second graphical representation is based on the difference between the first social distance and the second social distance.

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Emma Ryan