Google Inc.

Emily Kay Moxley

Jeremy Silber

Gaurav Garg

Awaneesh Verma

Conrad Wai

Lewis Adam Denizen

Christopher Souvey

Alexander Fischer

Vivek Raghunathan

Shivakumar Venkataraman

Jeromy William Henry

Brett A McLarnon

Kai Kenneth Conragan

Nipun Kwatra

Ankita Goel

David G Arthur

Rohan Jain

David J Ganzhorn

Daniel Amaral De Medeiros Rocha

Alexander Collins

Yunkai Zhou

Ian James Leader

Jennifer J Huang

Sean Liu

Dani Suleman

Khanh B Nguyen

Hobart Sze

Vinod Anupam

Marcus A Leal

Daniel Wesley Dulitz

Shashidhar Anil Thakur

Kavi J Goel

John R Provine

Christina R Dhanaraj

Josh T Wills

Jared L Levy

Daniel A De M Rocha

Eyal Carmi

Clarence Christopher Mysen

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Search results responsive to a query are identified including a first search result in a top set of search results, the first search result associated with a first entity. A first eligible content item is identified for presentation along with the search results, the first eligible content item associated with the first entity. A combined content item is identified that is a combination of the first search result and first eligible content item and is to be presented as a search result responsive to the query. The combined content item is augmented including: identifying entities related to the first entity, identifying content items that are associated with the related entities, selecting at least one identified content item, and using content from the selected content items to augment the combined content item.

Combining content with a search result

Disclosed implementations display information about entities in a structured way. In one aspect, a server may receive a request for information associated with an entity and identify information types associated with the entity. A server may generate a response that includes a plurality of regions for the entity, the regions being structured according to the identified information types, and may populate the regions with information of the entity for the identified information types and format the regions by determining a first color associated with the entity and configuring a portion of a first region of the plurality of regions with the first color, and determining a second color associated with the entity and configuring a portion of a second region of the plurality of regions with the second color. A server may transmit the populated and formatted plurality of regions to a client device for display by the client device.

Structured entity information page

Disclosed implementations display information about entities in a structured way. In one aspect, a method is performed at a server system comprising memory and processors. The server receives a request from a client device for an information page associated with an entity belonging to a viewable media category. The server identifies predefined information types associated with the viewable media category and populates a first region of a search result page with information about the entity corresponding to the predefined information types. Responsive to determining that the first entity is available for streaming or downloading, the server populates a second region of the search result page with a location-based information type that is distinct from the set of predefined information types and populated using information about a location from which the first entity can be streamed or downloaded. The server transmits the search result page to the client device.

Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

The various implementations described herein include methods and systems for displaying information about entities in a structured way. In one aspect, a method is performed at a server system comprising memory and processors. The server receives a request from a client device for an information page associated with an entity. The server identifies automatically information and information types associated with the entity. The server generates and formats automatically a structured information page having regions for the entity, including a dynamically determined location-based information type associated with the entity. The server populates the regions of the structured information page with information of the entity for the identified information types, and with location information associated with the client device transmits the generated and formatted page to the client device for display.

Personalized entity information page

The various implementations described herein include methods and systems for displaying information about entities in a structured way. In one aspect, a method is performed at a server system comprising memory and processors. The server receives a request from a client device for an information page associated with an entity. The server identifies automatically information and information types associated with the entity. The server generates and formats automatically a structured information page having regions for the entity, including determining a primary color associated with the entity, and configuring respective regions of the structured information page with corresponding accent colors based on the primary color. The server populates the regions of the structured information page with information of the entity for the identified information types, and transmits the generated and formatted page to the client device for display.

Methods, systems, and apparatus, including computer programs encoded on computer storage medium, for adjusted mutable aspect content selection. In one aspect, speech input that includes a first request for content that does not include a particular mutable aspect that does change over time is received. A user action performed during a previous time period is identified in stored user actions previously performed by the user. An immutable aspect that does not change over time and the particular mutable aspect that does change over time are identified within the user action. The particular mutable aspect is adjusted based on an amount of time that has elapsed between when the user action was performed and receipt of the first request for content. Auditory feedback is provided based on the immutable aspect, the adjusted particular mutable aspect, and information included in the first request for content.

Adjusted mutable aspect content selection

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a computer-implemented method for providing creatives. The method comprises identifying, using one or more processors, a creative for processing, the creative including a title portion and a body portion, where the body portion includes a visual uniform resource locator (URL), the visual URL comprising a visual portion and a link to a resource. The method further comprises evaluating the visual URL for inclusion in the title portion, including determining when promotion of the visual URL satisfies one or more promotion criterion, and if so, promoting the visual URL for inclusion in the title portion. The method further comprises providing the creative including the title portion with the promoted visual URL.

Promoting content

Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing content, comprising: identifying a social action that includes a preference designation for an object; determining a location of an individual user associated with the social action or a location associated with the object that is the subject of the preference designation; attributing the preference designation to both the location and to the individual user, where the attributed preference designation can be used to target further content to either the individual user or other users; and receiving a request for content that is related to the location and providing, responsive to the request, one or more content items based on the attributed preference designations.

Attributing preferences to locations for serving content

A method performed at a server system includes: receiving a request from a client device for an information page associated with an entity of an entity class; identifying historical user activity logged by the server system associated with users with respect to one or more of the entity and the entity class; identifying information and multiple information types associated with the entity; generating and formatting a structured information page structured according to the identified information types, where the identified information types include predefined information types and dynamically selected information types, and the dynamically selected information types are selected from a set of candidate information types in accordance with relative importance of the candidate information types as determined by the server system based on the historical user activity; populating the structured information page with the identified information; and transmitting the structured information page to the client device for display.

Growing community of inventors

San Francisco, CA, United States of America

Emily Kay Moxley