T-mobile Usa, Inc.

Emily James

Senthil Kumar Mulluppadi Velusamy

Jonathan Soini

Tyler Axdorff

A content management system may support a card engine to dynamically perform operations such as configuring content for display via a user interface and generating reports based on user behavior, account status, and business logic. In cooperation with a facts controller to provide facts that the card engine may access substantively in real time, a rules engine to provide constructs in the form of card definitions, and a development engine, the content management system may enable a content manager to effect changes to card and container definitions by providing or modifying rules and rulesets in the rules engine dynamically. Cards evaluated dynamically by the card engine may be transmitted to user equipment. In this way, the content manager may make content decisions in accordance with business logic and events occurring proximate to the user, thereby impacting the user experience and generating reports in a substantive and real-time fashion.

Content management

A development engine may enable a developer to customize a user experience using an intuitive developer interface. A rules engine may provide constructs to a card engine in the form of card definitions, which the card engine may evaluate using facts obtained from a facts controller. The evaluated card definitions are cards that may be output for presentation via user equipment. Variants may be assigned weights which can be set or changed dynamically by the card engine substantively and in real time based on factors such as user behavior, account condition, promotions or offerings. The card engine may make content decisions proximate to events occurring to the user. The presentation of the cards may be changed substantively and in real time in accordance with the setting or changes in variants.

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Lake Stevens, WA, United States of America

Emily James