Index Systems, Inc.

Gemstar Developement Corporation

E Guide, Inc.

Other

Rovi Guides, Inc.

Index System, Inc.

Elsie Y Leung

Henry C Yuen

Roy J Mankovitz

Daniel S Kwoh

Douglas B Macrae

Thomas E Westberg

Kenneth S Hancock

Thomas Edward Ward, Iii

Yee Kong Ng

Hing Y Ngai

Thomas E Ward

Arthur Y Ng

Stephen R Dias

Ronald Alexander

Carl Hindman

Jonathon Sutton

P Christopher Shoaff

Shawn P O'Neil

Eric Shalkey

Peter Christopher Schoaff

Shawn O'Neil

Ken Hancock

Shawn O'neil

Thomas Edward Ward

Ron Alexander

Sean O'Neil

Jon Sutton

P Christopher Schoaff

Art Ng

Steve Dias

Tom Westberg

A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.

System and method for modifying advertisement responsive to EPG information

A television system has a television viewing mode and a guide mode. The guide mode includes an electronic program guide (EPG), which provides the viewer program information for tuned programs, and a tape index guide (TIG), which provides information for programs recorded on a video cassette. In both guides, real time images of a program are displayed in a PIP window on the television screen and guide information is displayed in the background. In both guides, the viewer may switch between a currently telecast program or a recorded program. The viewer may access either guide from the television mode and vice versa. In the guide mode, the viewer may independently switch the guide information and the type of program, i.e., tuned or recorded, in the PIP window.

Combination of recorded program index and EPG

A television system comprises an electronic program guide (EPG) including a picture-in-picture (PIP) window and means for returning to a last channel viewed full screen (LCF) in a television viewing mode prior to entering the guide mode. The EPG displays a program list including a listing for the LCF and text identifying it as such. This last channel listing is positioned at the top of a program list area in the guide. The viewer returns directly to the LCF in the television viewing mode by setting a cursor to the last channel listing prior to exiting the guide mode. In guides including listings for future programs, the last channel listing remains in a designated position of the program list area. To return to the LCF from the guide mode, the viewer cursors to the last channel listing in the program list and then presses a GUIDE/TV button, designates the LCF as the default channel to which the system automatically tunes when exiting the guide mode, or presses a LAST CHANNEL button on the remote control unit to simultaneously exit the guide mode and tune the system to the LCF. Alternately, the system may employ separate television and PIP tuners. In the guide mode, the television input is switched to the PIP tuner and the television tuner remains tuned to the LCF. Thus, when the viewer reselects the television viewing mode, the program being telecast on the LCF is displayed full screen.

System and method for grazing television channels from an electronic program guide

In one embodiment, the invention is a system and method for simultaneously displaying advertisements with an electronic program guide (EPG). The system displays television schedule information in rows of schedule information items including the time and channel for least a portion of the displayed television schedule information items. An advertisement is selected for display from a plurality of advertisements, and the selected advertisement is displayed between two rows of the schedule information items simultaneously with the displayed television schedule information items.

Method and system for displaying advertisements between schedule listings

A television viewer uses a PIP format for display of program related information such as television program listings from a program schedule data base in the background and moving, real time or stored video clip images of a program selected from the displayed listings in the PIP window. All the text of the background information lies outside the PIP window. In one embodiment, as the viewer selects a particular program from the display of current television program listings by means of a cursor or a code number, the corresponding program automatically appears in the PIP window.

Method and apparatus for displaying television programs and related text

Operation of a video cassette player is facilitated by providing a VBI decoder which decodes information, such as title, channel, date, time and length of broadcast programs and utilizing the information in providing directory of the programs as well as control of the VCR. The video cassette player is also provided with a VBI encoder for inserting control as well as directory information into the tape, either in the VBI portions of the video track or in the control track.

Enhancing operations of video tape cassette players

An audio description of a television program, i.e., a sound bite, is reproduced simultaneously with the display of the program at a television receiver. Specifically, the sound bite is embedded in a television signal that contains audio component and a video component. The television signal is transmitted to a plurality of television receivers and intercepted at one of the receivers. The video component is displayed on a monitor and the audio component is reproduced. On command the sound bite is reproduced instead of the audio component. An audio description of a television program, i.e., a sound bite, is also reproduced simultaneously with the display of a program listing of the program at a television receiver. Specifically, when the program listing is marked with an on-screen cursor, the sound bite is reproduced.

Sound bite augmentation

In one embodiment, the invention is a system and method for simultaneously displaying advertisements with an electronic program guide (EPG). The system displays television schedule information in rows of schedule information items including the time and channel for at least a portion of the displayed television schedule information items. An advertisement is selected for display from a plurality of advertisements, and the selected advertisement is displayed between two rows of the schedule information items simultaneously with the displayed television schedule information items.

EPG with advertising inserts

Growing community of inventors

South Pasadena, CA, United States of America

Elsie Y Leung