Amazon Technologies, Inc.

Ellen L Ratajak

Jeffrey P Bezos

Sheldon J Kaphan

Thomas K Schonhoff

A system for implementing a performance-based customer referral program includes a referral tracking system capable of tracking referrals of users from participant sites to a retail site, and capable of determining whether such referrals result in purchases on the retail site. The tracked referral activity may, for example, be used to determine performance-based commissions to pay to the participants. The system may also include an enrollment system that partially or fully automates the task of enrolling new participants and their sites in the referral program. In addition, the system may include a report generation system that provides the participants with activity reports regarding the referral and purchase activity attributable to their sites.

System for implementing a performance-based customer referral program

An Internet-based customer referral system enables individuals and other business entities ('associates') to market products sold on a merchant web site in return for commissions. Following registration, the associate sets up a web site (or other information dissemination system) to distribute hypertextual catalog documents that include marketing information (product reviews, recommendations, etc.) about selected products of the merchant. In association with each such product, the catalog document includes a hypertextual 'referral link' that allows a user/customer to access the merchant web site and purchase the product. When a customer selects a referral link, the customer's computer transmits unique IDs of the selected product and of the associate to the merchant's site, allowing the merchant to identify the product and the referring associate. If the customer subsequently purchases a product from the merchant's site, a commission is automatically credited to an account of the referring associate.

Internet-based customer referral system

A system and method are disclosed that enable a personal shopping cart to be used to select items from multiple web sites of multiple business entities, and to place a single order for the selected items. The shopping cart may remain persistent over multiple sessions of the user.

Use of shopping cart to collect and purchase items selected from multiple web sites

An Internet-based customer referral system enables individuals and other business entities ('associates') to refer customers to a merchant's web site in return for compensation, such as commissions on resulting sales. Entities initially register with the merchant web site as associates, and are provided with instructions for creating links to the merchant web site. An associate may, for example, set up an associate web site (or other information dissemination system) with reviews, recommendations, and/or editorials of specific products in the merchant's online catalog, together with links to associated pages in the catalog. When a user follows such a link and then makes a purchase (as tracked by the merchant web site), the system preferably awards a commission to the associate. The system also preferably generates feedback reports that provide each associate with data regarding the effectiveness of each link provided by that associate.

Disclosed is an Internet-based referral system that enables individuals and other business entities ('associates') to market products, in return for a commission, that are sold from a merchant's Web site. The system includes automated registration software that runs on the merchant's Web site to allow entities to register as associates. Following registration, the associate sets up a Web site (or other information dissemination system) to distribute hypertextual catalog documents that includes marketing information (product reviews, recommendations, etc.) about selected products of the merchant. In association with each such product, the catalog document includes a hypertextual 'referral link' that allows a user ('customer') to link to the merchant's site and purchase the product. When a customer selects a referral link, the customer's computer transmits unique IDs of the selected product and of the associate to the merchant's site, allowing the merchant to identify the product and the referring associate. If the customer subsequently purchases the product from the merchant's site, a commission is automatically credited to an account of the referring associate. The merchant site also implements an electronic shopping cart that allows the customer to select products from multiple different Web sites, and then perform a single 'check out' from the merchant's site.

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Seattle, WA, United States of America

Ellen L Ratajak