Twitter, Inc.

Elif Dede

Michael Cvet

Tommy Chong

Michael J Matczynski

Goran Peretin

Methods and systems for generating, identifying, and displaying message threads on a social messaging platform. One of the methods includes receiving a first and second messages posted to a social messaging platform by a user account; determining whether the second message is a reply to the first message posted by the user account; in response, determining if the first message is part of an existing message thread; in response to determining that the first message is not part of an existing thread, assigning a new thread identifier to both the first message and the second message, the thread identifier associating both messages with a new thread; in response to determining that the first message is part of an existing thread, assigning an existing thread identifier obtained from the first message to the second message.

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San Francisco, CA, United States of America

Elif Dede