Taboola.com Ltd.

Elad Gov-Ari

Lior Golan

A method, product, and system comprising: rendering a webpage, said rendering comprises generating a HyperText Transfer Protocol (HTTP) packet to request the webpage from a server, the HTTP packet is absent of referral information in a referrer field, said rendering comprises communicating the HTTP packet to the server; obtaining from a user a first command to return from the webpage to a previous page, the previous page was rendered immediately before said rendering the webpage; based on the referrer field, dynamically modifying the webpage to present content of a publisher of the webpage instead of returning to the previous page; and in response to obtaining from the user a second command to return to the previous page, navigating to the previous page.

Dynamic content presentation for web browsing

A method, product, and system comprising: obtaining a webpage request from an in-app browser of an application of a user device, wherein the webpage request is configured to request a webpage or a portion thereof from a server, wherein the webpage request comprises a user-agent field; identifying that the webpage request has no valid referral information; and based on the webpage request, determining artificial referral information of the webpage request, wherein the artificial referral information indicates a referral source of the webpage request.

Referral information determination and utilization

A method, product, and system for inserting intermediate content page. An exemplary method comprises displaying to a user a first webpage followed by a second webpage; and in response to an instruction to return to a previous location from the second webpage, displaying an intermediate content webpage that comprises a feed element displaying sponsored or organic content. Another method comprises monitoring browsing activity of a user, in which the user reaches from a first webpage to a second webpage, and causing an intermediate content webpage to be displayed the user instead of the first webpage in response to a user instruction to implement the previous location functionality at the second webpage.

Growing community of inventors

Holon, Israel

Elad Gov-Ari