Facebook, Inc.

Edward Zagat

Loren Alfred Cheng

A social networking system obtains financial transaction activity for its users and allows its users to obtain reports of their spending compared to various benchmarks. The benchmarks may be for various demographic groups, networks to which the user belongs, groups of users connected to a user, or any other suitable grouping of users. The social networking system may also forecast a user's spending on a category based on the spending of other users who have similar spending profiles in other categories.

Comparing financial transactions of a social networking system user to financial transactions of other users

A social networking system associates a financial account identified by a user with a user profile maintained by the social networking system for the user. The social networking system may compensate the user for associating the financial account with the user profile by crediting the identified financial account by an amount. The credit may be applied to subsequent purchases by the user at a vendor identified by the user. To simplify vendor selection, the social networking system may suggest one or more candidate pages associated with vendors to the user. Information in a transaction history of the financial account and in the user profile may be used to identify the candidate pages, allowing the user to select a vendor with which the user has previously transacted by selecting a candidate page associated with the vendor.

Growing community of inventors

Mountain View, CA, United States of America

Edward Zagat