Adobe, Inc.

Edward L Hewett

William Brandon George

Kevin Gary Smith

Guillaume L Escarguel

Matthew L Freestone

Eric V Anderson

Roger J Woods

A method, system, and computer-readable storage medium are disclosed for accurately estimating the audience of digital content. A plurality of user interactions occurring on a digital device are received, wherein digital content is displayed on the digital device. Based on the plurality of user interactions, a total number of unique viewers of the digital content on the digital device is estimated.

Accurately estimating the audience of digital content

A plurality of user interface (UI) actions from a particular user is detected via a user interface of the application. The plurality of UI actions is analyzed to determine a usage pattern for the particular user. A modification to the user interface is determined based on the determined usage pattern. The determined modification in the user interface is implemented to customize the user interface of the application for the particular user. The determined modification may be stored in a user profile for subsequent use.

Systems and methods for dynamically altering a user interface based on user interface actions

Methods and apparatus for presenting a visualization of content and analytics data for content accessed from one or more devices, where the visualization includes a display of the content as it would appear on a given device. In some cases, an analytics visualization tool displays the content overlaid with analytics data specific to a device and to the content. Additionally, the analytics visualization tool may request a content page from a content server, where the request includes an indication of being a particular device, and in response, a content page is received formatted according to the particular device. The analytics visualization tool may then display the received content page along with analytics data that has been segmented according to the device and according to the content page.

Methods and apparatus for device-specific analytics data visualization

Methods and systems for user churn reporting based on engagement metrics are disclosed. In some embodiments, methods and systems may provide mechanisms for reporting the number of users or customers that are disengaged from a service or product. These embodiments may be employed, for instance, in cases where there is no 'analytic footprint' marking discontinuation of service&#x2014;e.g., where there is no explicit 'subscription cancellation request,' &#x201c;subscription expiration,&#x201d; &#x201c;opt-out,&#x201d; or the like in connection with a user's disengagement. Other embodiments are applicable to subscription-based models, for example, where users have not &#x201c;unsubscribed&#x201d; from the service but should nonetheless no longer be considered engaged. As such, systems and methods disclosed herein may enable assessment and improvement of marketing campaign and retention efforts based on their effectiveness in reducing the number of churned users, re-engagement of users that have abandoned a particular product or service, etc.

Growing community of inventors

Crockett, TX, United States of America

Edward L Hewett