Yahoo! Inc.

Yahoo&excl; Inc.

Dz-Mou Jung

Long-ji Lin

Shanmugasundaram Ravikumar

Deepak Agarwal

Mohammad Mahdian

R Preston McAfee

Olga L Natkovich

Georgiy Goldenberg

David Michael Leger

David Reiley

Robert Allen Main

Sai-Ming Li

Wendy Krehbiel

According to some example embodiments, a method includes calculating learning values associated with a plurality of listings, at least one of said learning values associated with one of said listings representing a value based, at least in part, on a probability distribution of selections of said listing. The method further includes applying said learning values to ranking scores associated with said listings to provide an updated ranking, and electronically auctioning advertising inventory to purchasers associated with said listings based, at least in part, on said updated ranking.

System and method for exploring new sponsored search listings of uncertain quality

A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities.

Methods to attribute conversions for online advertisement campaigns

The present invention relates to a method and system for providing advertising inventory information. More specifically, the present invention relates to a method and system for providing advertising inventory information in response to demographic inquiries. In an exemplary embodiment, a server responds to a demographic query. Based on the query, the server queries an advertising inventory database and a contract database to retrieve relevant information. Using the relevant information, the total inventory and the total sold inventory are obtained. Using the now obtained total inventory and the total sold inventory information, the server then provides an estimation of the total available inventory matching the query.

Method and system for providing advertising inventory information in response to demographic inquiries

Systems and methods are provided for predicting visitor traffic to a network of web site pages. The systems and methods are used, as an example, to predict the inventory of total available online advertisements available within the network for a forthcoming period. The visitor traffic includes page viewing, listening or transacting on web pages within a web site, wherein the web pages are categorized by subject, interest areas or specific user queries such as word or phrase searches. For each page whose traffic is being predicted, the system takes into account annual seasonality, day-of-week, holidays, special events, short histories, user demographics, user web behavior (viewing, listening and transacting) and parent and child web page characteristics.

Systems and methods for predicting traffic on internet sites

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San Jose, CA, United States of America

Dz-Mou Jung