Square, Inc.

Drew A Edmond

John Berian James

Mehmet Zahit Guneri

James A Esposito

Jonathan Steven Landy

Matthew R George

Techniques and arrangements for industry vertical classification of merchants using merchant signals, based, in part, on comparing the merchant signals with collected business class profiles. The merchant signals can include reported data, collected data, and third-party data associated with the merchant. The techniques can include identifying one or more business class profiles using the data associated with the merchant and classifying and/or reclassifying the merchant within a business class using the one or more identified business class profiles.

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San Francisco, CA, United States of America

Drew A Edmond