Google Inc.

Doug Beeferman

Shumeet Baluja

Brian Axe

Amit J Patel

Hal Ronald Varian

Andrew R Golding

Nathan Stoll

Matthew I Lloyd

Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A cost associated with the action with respect to an ad that was served with a document may then be adjusted using the score. For example, ad scores may be accepted or determined, and a document may be scored using the ad scores when served with the document and ad scores across a collection of documents to generate a document score. Each of the ad scores may indicate a value of an action with respect to an ad, such as a conversion rate, or a return on investment for an ad selection for example. Document scores used in this way may help advertisers get a more consistent cost per conversion, or return on investment, without requiring them to enter and manage various offers for various documents and/or various ad serving systems having various conversion rates or returns on investment.

Adjusting ad costs using document performance or document collection performance

A system determines query similarity. The system determines a volume per unit time of an issued first query over a time period and determines a volume per unit time of issued other queries over the time period. The system compares the volume per unit time of each of the issued other queries to the volume per unit time of the issued first query. The system identifies ones of the issued other queries as similar to the first query based on the comparison.

Systems and methods for determining query similarity by query distribution comparison

This disclosure generally relates to assigning and simultaneously running multiple client-side experiments on client devices. A file includes information regarding experiments that are available, including information regarding 'layers,' which are logical, imaginary containers in which each experiment 'resides.' Each experiment is associated with one layer. For each experiment, the file includes information regarding a location and size of the experiment within the layer. When the client device takes an action, a software module identifies a value of an identifier associated with the action. Each such identifier is associated with one or more of the layers. The software module can calculate, for each of the associated layers, a location within the layer based on the identifier value. The computer software module can identify, based on the information in the file, each experiment that overlaps with the calculated location within each layer and cause each identified experiment to be activated.

Live experiment framework

Growing community of inventors

Palo Alto, CA, United States of America

Doug Beeferman