Google Inc.

Ebay, Incorporated

Dorothy Ann Nelson

Kenneth Eric Vasilik

Ariel H Bardin

Zhen Lin

Chirag Khopkar

Eunkyung Chung

Alex M Cook, Iii

Aideen J Stronge

Alexander D Kinnier

Petra Gross

David Jesse

A method and system to identify a suggested location for storing a data entry in a database including a plurality of divisions is provided. The method includes receiving entry criteria associated with the data entry, and searching the database using the entry criteria to locate similar stored data entries. At least one division for data entries is identified wherein the stored data entries are located. The at least one division is then presented to a user as the suggested location. The method and system may be applied in a network-based auction facility and the data entry may then be a user listing. The method may thus include identifying at least one potentially relevant category for the user listing as the suggested location.

Method to identify a suggested location for storing a data entry in a database

Methods, systems, and apparatus, including computer program products for monitoring an experiment relating to the conversion rates of landing page variants to test landing page designs. One method includes computing respective conversion rates for each of a plurality of corresponding landing page variants, based on the number of times a conversion page is reached from the corresponding landing page variant, and based on the number of times the corresponding landing page variant is reached from one or more advertisements; and computing a confidence interval for each conversion rate. A user monitoring the experiment can be notified if winning or losing variants emerge. A time to completion of the experiment can be estimated. Presentation to browsing users of winning variants can be favored, and losing variants can be disfavored, during the experiment as they emerge.

Monitoring landing page experiments

Apparatus, system and methods for a media plan managing interface are disclosed. A data hierarchy for a media plan is defined. The multilevel data hierarchy includes different levels for orders and placements. An input form is provided to receive modifications to the values in the different levels of the hierarchy. Any modifications of data are compared against the permitted inputs provided through a conditional input field. If the modifications are permitted inputs, then they are accepted and conditional input fields are set up for any subsequent data input. The data hierarchy is stored as a media plan.

Media plan managing

Methods, systems, and apparatus, including computer program products for defining landing pages to test different landing page designs. User input specifies a landing page having sections, each section having an original version of content. User input also specifies one or more additional versions of content, the original and the additional versions together constituting alternative versions, and the landing page with the alternative versions together constituting an experiment. Page fragments are determined. The fragments are added to the landing page and are operable, when interpreted by a client-side browser, to choose one of the alternative versions of each identified section and make each chosen alternative version the content of the corresponding section before the landing page is displayed by the browser. A designer can insert the page fragments into the landing page to produce an instrumented landing page.

Starting landing page experiments

Methods, systems, and apparatus, including computer program products for showing different landing page designs to a user. One method includes displaying an advertisement on a starting page to a user interacting with a client, the advertisement having a hyperlink to an instrumented landing page; in response to the user selecting the advertisement, downloading the instrumented landing page to the client, the instrumented landing page having one or more sections, each section having a corresponding plurality of alternative versions; choosing in the client a combination of one alternative version for each of the one or more sections; generating in the client a landing page variant, each section of the landing page variant being the corresponding alternative version of the section defined by the combination; notifying a server that the instrumented landing page was reached; notifying the server which combination was chosen; and displaying the landing page variant to the user.

Growing community of inventors

San Jose, CA, United States of America

Dorothy Ann Nelson