Baidu Online Network Technology (beijing) Co., Ltd.

Dongdong Su

Hao Zhou

Hao Huang

Deqiang Cao

Yu Wang

Sitong Chen

Hongxing Fan

A method, a device and a computer storage medium for promotion displaying are disclosed. The method includes: using user's behavior data to perform intent recognition for the user; under the condition that an intent in a specific class is recognized, determining a target entity corresponding to the recognized intent in the specific class; expanding the recognized intent in the specific class using attribute information of the target entity; and displaying promotional data corresponding to the intent obtained from the expansion to the user. According to the technical solution, promotional data may be displayed to the user according to the user's intent, and thus the displaying efficiency and coverage rate of the promotional data may be improved.

Method, device and computer storage medium for promotion displaying

A method, a computer device and a readable medium user's intent mining are disclosed. The method includes: obtaining text feature information corresponding to behavior data of a user; extracting an intent information list corresponding to the behavior data by using a pre-trained intent extracting model; and obtaining the target intent information of the user from the intent information list corresponding to the behavior data of the user, according to the text feature information and the intent information list corresponding to the behavior data, and a preset semantic similarity threshold, and adding the target intent information of the user to an intent information queue for advertisement recommendation. The technical solutions may make up for the deficiencies of the prior art, and may accurately and effectively mine the user's intent information, so as to effectively perform advertisement recommendation according to the user's intent information, thereby effectively improving the advertisement recommendation efficiency.

Method, computer device and readable medium for user's intent mining

Growing community of inventors

Beijing, China

Dongdong Su