Google Inc.

Donato Borrello

Matthew Stephen Ross

Igor Fradlis

Rashmi Murthy

Sri Chaitanya Kamisetty

Kaichi Zhou

Neil Mitan Gandhi

Jimmy Justin Glenn Chua Lo

In some aspects, a method includes executing a streaming application configured to stream a media content item on a display of a television device, and receiving, from the streaming application, a request to generate a token. The method includes, in response to the request, obtaining a user identifier of a user account of a media platform, obtaining a plurality of signals used to select promoted content for the user account, generating the token to include the user identifier and the plurality of signals, and encrypting the token to generate an encrypted token. The encrypted token is configured to be included in a fetch request to retrieve a promoted content item, personalized to the user account, from a promoted content server associated with the media platform. The promoted content item is configured to be inserted into playback of the media content item by the streaming application.

Promoted content selection and delivery in a television platform

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Jersey City, NJ, United States of America

Donato Borrello