Oracle International Corporation

Donald Chun Wing Ho

Wenhua Li

Michael James Strutton

Yizhou Jiang

Natalie You

Chad Estes

Kimberly Ann Wolfe

Steven Keith Woods

A single tracking URL collects tracking information for multiple tracking services based on multiple tracking URL templates. A dynamic link generator generates a tracking URL configured to collect tracking information requested by each of a set of enabled tracking URL templates. The tracking information is transmitted to the tracking services associated with the enabled tracking URL templates. Additionally or alternatively, a tracking URL is configured to redirect a consumer to one of a candidate set of destination URLs. A tracking URL includes a base URL, which is resolved to an IP address of a server of a particular tracking service. Based on tracking data associated with the tracking URL and/or digital body language associated with the consumer, the particular tracking service selects one of a candidate set of destination URLs associated with the tracking URL. A destination page corresponding to the selected destination URL is presented to the consumer.

Generating tracking URLs and redirecting from tracking URLs

Growing community of inventors

Thornhill, Canada

Donald Chun Wing Ho