Microsoft Technology Licensing, LLC

Donal Toomey

Grant Mohr

Pete Mountanos

Anand Ramasubramanian

Eduardo Takahashi

Example apparatus and methods concern selectively accepting or rejecting content based on ratings identifier information included in the content. Example apparatus and methods facilitate identifying a content fragment (e.g., f-MP4 fragment) to be rejected based on an identifier located in the fragment rather than information located in some external source (e,g., Event Information Table (EIT)). One example method includes identifying a fragment based on a ratings identifier encoded as a universally unique identifier (UUID) in the fragment and then selectively accepting or rejecting the fragment based on the rating. Rather than rely only on a predicted start time, a predicted end time, a predicted source, and a pre determined coarse-grained rating, example apparatus and methods may be better prepared to account for unanticipated start times, ending times, schedule changes, and source changes, and may provide finer grained user control based on ratings carried in content.

Growing community of inventors

San Francisco, CA, United States of America

Donal Toomey