Yahoo! Inc.

Excalibur IP, LLC

Overture Services, Inc.

Dominic Cheung

Arvind Gupta

Gopalakrishnan Venkatraman

Stacy R Bennett

Douglas B Koen

Ashutosh Tiwari

Scott W Snell

Barry Laffoon

Stephan Cunningham

Bruce T Holmes

Dennis Wu

Alan Lang

Jie Zhang

Carey Sublette

Pierre Wang

Jennifer Wu

Peter Goodwine

Wai-Yin Wong

A system for providing mobile advertisement actions may include a memory to store a request, mobile carrier data, mobile advertisement data, and mobile advertisement action data. The system may include an interface operatively connected to the memory to communicate with a mobile device. The system may include a processor operatively connected to the memory and the interface. The processor may receive information and a request from the mobile device via the interface and may determine the mobile carrier data relating to a mobile carrier associated with the mobile device. The processor may identify the mobile advertisement data and the mobile advertisement action targeted to the request and the mobile carrier data. The processor may append the mobile advertisement action data to the mobile advertisement data. The processor may provide the mobile advertisement data with the appended mobile advertisement action data to the mobile device via the interface.

System for providing mobile advertisement actions

A system is disclosed for detecting and handling click fraud in a mobile environment. The system may identify a source of a request. The request may be handled differently based on whether the source of the request originated from mobile traffic or web traffic. The source of the request may be used to determine whether a request is valid or invalid. The request may be flagged if the request is invalid.

Mobile click fraud prevention

Disclosed is a method for facilitating quick mobile website creation by mobile advertisers, including providing access to an advertiser of a mobile marketing application that interfaces with an ad server, wherein the advertiser is authenticated for access to the ad server; enabling the advertiser to input to an interface of the application a plurality of content items selected from the group consisting of a descriptive text, an image, a phone number, and a hyperlink; presenting the advertiser with a go live option; automatically creating the mobile website to include the submitted content items when the go live option is selected, wherein the application facilitates rapid creation by the advertiser of a mobile website having a plurality of web pages, and the mobile website is optimized for mobile delivery; subjecting the created mobile website to a plurality of error checks; and publishing the mobile website to a network through a mobile service provider system.

Mobile marketing application

A method and system for improving the efficiency of a database processing system for evaluating candidate data items representing search listings that are submitted for inclusion into a search engine database. Candidate search listings are automatically assessed for quality, style, and relevance to evaluate risk of unfavorable reception by a user and of potential exposure volume. Search listings which are higher-risk or higher-volume are routed through manual editorial review while lower-risk, lower-volume search listings are routed for immediate inclusion in the search database without manual editorial evaluation. Accordingly, human editorial efforts can be devoted to manual review of high-risk or high-volume search listings while efficiency is simultaneously improved in the processing system as a whole.

Automated processing of appropriateness determination of content for search listings in wide area network searches

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South Pasadena, CA, United States of America

Dominic Cheung