Gula Consulting Limited Liability Company

Claria Corporation

Carhamm Ltd., LLC

Engine Media, LLC

Claria Innovations, LLC

Dominic Bennett

David L Goulden

Remigiusz K Paczkowski

Anthony Martin

Roger Petersen

Scott Vandevelde

Matthew E Westover

Benjamin Lindsey

Jason Fairchild

Peter Wilmot

Matthew A Shevach

Adam William Pingel

Dan Hu

The present invention relates to summarizing cross-network user behavioral data. The summarizing cross-network user behavioral data may particularly include publishing the data to one or more data structures that become accessible to a server hosting an authorized domain when a user accesses the authorized domain.

Method and device for publishing cross-network user behavioral data

A video advertising system, methods, and apparatus are disclosed, which may include an advertising system, including an advertising server and advertising console, and a user device, which may cooperate to select video advertising campaigns and display video advertisements. In an example embodiment, a method includes playing a video on a display, overlaying markings on the video while the video plays, at a first time while the video plays, measuring a first refresh rate of the video, at a second time while the video plays, performing a first operation on the markings, measuring a second refresh rate of the video at the second time, and determining an estimated area of the video displayed on the display based on the first refresh rate and the second refresh rate. In an example embodiment, a prediction model is trained to output a viewability inference for a video.

Video advertising system

In one embodiment, an impression to be displayed in a placement of a web page is selected from candidate impressions that may be displayed in the placement. The candidate impression may be chosen based on behavioral data and a placement identifier particularly identifying the placement. The behavioral data may include categories of websites visited by an end-user on the client computer. The candidate impressions may be in learning modes, and the impression displayed in the placement may be selected based on its learning mode and revenue generation capability.

Techniques for displaying impressions in documents delivered over a computer network

A method of creating user-generated reports. The method begins with the step of receiving information related to consumer internet behavior. That information is then assembled into a database having facts and dimensions, in which the database resides on a server, the server being connected to a communications network. The method then provides a report generation system, including a report generation module resident on the server. The module generates a report, beginning with accepting user criteria for generating a report from a front end system resident on a client computer. It then generates from the database a dataset corresponding to the first report and forwards the same to the client computer, and it displays the report generated from the first dataset. The module then reiterates the report generation steps to generate a second report, the first report remaining resident on the client computer.

System for database reporting

The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate snippets or abstracts of the web pages, eliminate duplicate web pages, rank the importance of the web pages, and provide relevant web pages or links to web pages in response to an end-user search request for information regarding one or more keywords, for example. Particular aspects of the present invention are described in the claims, specification and drawings.

Method and apparatus for responding to request for information-personalization

In one embodiment, a method of analyzing online advertising information includes the steps of receiving consumer data from client computers, creating a database based on the consumer data, receiving user selected values from a front end, and extracting data from the database based on the user selected values. The front end may have a selection area with user selectable values that change depending on an initially selected value. In one embodiment, the database comprises an online analytical processing (OLAP) database.

Database structure and front end

Method and apparatus for responding to end-user request for information-ranking

Method and apparatus for responding to end-user request for information-collecting

In one embodiment, statistical information is generated in a computer network by detecting reception of documents in a client computer. A server computer is notified of the reception of the documents to allow the server computer to generate statistical information indicative of the effectiveness of an advertising campaign. The documents may comprise web pages, while the computer network may comprise the Internet.

Growing community of inventors

Los Altos, CA, United States of America

Dominic Bennett