Nbcuniversal Media, LLC

Dipan Majumder

Christopher Lynn

Constantinos Hoppas

Naman Diwaker

David Bohunek

Alfred Gutierrez

The present disclosure relates generally to techniques for dynamic secondary content insertion into streaming content. More specifically, the present disclosure relates to methods and systems for efficient transcoding and insertion of transcoded secondary content (e.g., advertisements or 'ads') into streamed primary content. Transcoded versions of content are associated and stored with a mezzanine version content identifier. Secondary content selection/insertion indications may use this identifier to select a secondary content independent of a particular transcoded version.

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Seacaucus, NJ, United States of America

Dipan Majumder