Oracle International Corporation

Dinesh Ghanta

Madalasa Venkataraman

Rajan Madhavan

Paul Deepakraj Retinraj

Girish Nautiyal

Girish Nautiya

For at least a selected class attribute of the multiple class attributes, one or more bias metrics are determined that estimate a degree to which a particular workflow (having a set of processing stages) is biased in association with the class attribute. Each user of a set of users is associated with a set of user data to be processed by the particular workflow. At least one of the set of processing stages includes executing a machine-learning model. It can be detected that a bias-mitigation option corresponding to a specific class attribute has been selected. For each of at least two of the set of processing stages: a de-biasing technique is selected; and the processing stage is modified by applying the de-biasing technique. A modified version of the particular workflow (which includes the modified processing stages) is applied to each of a set of input data sets.

Systems and methods for de-biasing campaign segmentation using machine learning

Data can be received that includes information corresponding to a set of users. Privacy protection protocols that apply to the data can be identified. A subset of the data can be identified as being personally identifiable information (PII) data, where the subset includes a set of PII attributes. The PII attributes can be split into categories based on a format of a data field in the PII attributes. The processed PII data can be combined with non-PII data to create processed client data. It can be determined to add noise to part of the processed PII data. An amount of noise can be determined based on the privacy protection protocols. The amount of noise can be added to part of the processed PII data to produce protected data. A machine-learning model can be trained using the protected data.

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Bengaluru, India

Dinesh Ghanta