Microsoft Technology Licensing, LLC

Diana Hsu

Daniel Marantz

Keith Alan Regier

Tejas Girish Nadkarni

Methods, computer systems, and computer-readable storage media for maximizing information associated with content items on a search engine results page are provided. A total number of pixels available on the search engine results page is determined, and content items are received in response to a search query. Templates are selected from a set of pre-generated templates, and the content items are initially assigned to the templates such that a number of content items is maximized on the search engine results page. Next, and starting with the highest-ranked content item, an optimal size is determined for each of the templates such that the content-item-per-pixel is maximized within each template. After resizing the templates to the optimal size, the content items are presented on the search engine results page.

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Bellevue, WA, United States of America

Diana Hsu