Adobe, Inc.

Dhruv Singal

Atanu Ranjan Sinha

Ritwik Sinha

Sumit Shekhar

Srinivasa Madhava Phaneendra Angara

Pranav Ravindra Maneriker

Nikhil Sheoran

Deepali Jain

Manav Kedia

Akhil Sathyaprakash Shetty

Nayan Raju Vysyaraju

Varun Srivastava

Nisheeth Golakiya

Deepak Pai

Anandhavelu Natarajan

Kushal Chawla

Harvineet Singh

Sunny Dhamnani

Virgil-Artimon Palanciuc

Tharun Mohandoss

Ravi Teja Ailavarapu Venkata

Tirth Patel

Yash Shrivastava

Arghya Mukherjee

Manish Dash

An IDS generator determines multiple classes for electronic data items. The IDS generator determines, for each class, a class-specific candidate ruleset. The IDS generator performs a differential analysis of each class-specific candidate ruleset. The differential analysis is based on differences between result values of a scoring objective function. In some cases, the differential analysis determines at least one of the differences based on additional data structures, such as an augmented frequent-pattern tree. A probability function based on the differences is compared to a threshold probability At least one testing ruleset is modified based on the comparison. The IDS generator determines, for each class, a class-specific optimized ruleset based on the differential analysis of each class-specific candidate ruleset. The IDS generator creates an optimized interpretable decision set based on combined class-specific optimized rulesets for the multiple classes.

Fast and accurate rule selection for interpretable decision sets

A method includes identifying interaction data associated with user interactions with a user interface of an interactive computing environment. The method also includes computing goal clusters of the interaction data based on sequences of the user interactions and performing inverse reinforcement learning on the goal clusters to return rewards and policies. Further, the method includes computing likelihood values of additional sequences of user interactions falling within the goal clusters based on the policies corresponding to each of the goal clusters and assigning the additional sequences to the goal clusters with greatest likelihood values. Furthermore, the method includes computing interface experience metrics of the additional sequences using the rewards and the policies corresponding to the goal clusters of the additional sequences and transmitting the interface experience metrics to the online platform. The interface experience metrics are usable for changing arrangements of interface elements to improve the interface experience metrics.

Machine-learning models applied to interaction data for determining interaction goals and facilitating experience-based modifications to interface elements in online environments

Various embodiments describe user segmentation. In an example, potential rules are generated by applying a frequency-based analysis to user interaction data points. Each of the potential rules includes a set of attributes of the user interaction data points and indicates that these data points belong to a segment of interest. An objective function is used to select an optimal set of rules from the potential rules for the segment of interest. The potential rules are used as variable inputs to the objective function and this function is optimized based on interpretability and accuracy parameters. Each rule from the optimal set is associated with a group of the segment of interest. The user interaction data points are segments into the groups by matching attributes of these data points with the rules.

Accurate and interpretable rules for user segmentation

Forecasting a potential audience size and an unduplicated audience size for a digital campaign includes receiving an audience segment input and a time period input. The audience segment input is converted into multiple atomic target specifications. For each of the multiple atomic target specifications, a potential audience size is determined during the time period input by selecting a time series model based on a frequency of attribute values from the atomic target specification and combining the selected time series model with a frequent item set model. The potential audience size for each of atomic target specifications is aggregated over the time period input into a total potential audience size. The total potential audience size is output. The time series model and the frequent item set model are obtained using data from a historic bid request database.

Forecasting potential audience size and unduplicated audience size

In some embodiments, interaction data associated with user interactions with a user interface of an interactive computing environment is identified, and goal clusters of the interaction data are computed based on sequences of the user interactions and performing inverse reinforcement learning on the goal clusters to return rewards and policies. Further, likelihood values of additional sequences of user interactions falling within the goal clusters are computed based on the policies corresponding to each of the goal clusters and assigning the additional sequences to the goal clusters with greatest likelihood values. Computing interface experience metrics of the additional sequences are computed using the rewards and the policies corresponding to the goal clusters of the additional sequences and transmitting the interface experience metrics to the online platform. The interface experience metrics are usable for changing arrangements of interface elements to improve the interface experience metrics.

Systems and techniques for identifying segments in categorical data include receiving multiple transaction ID (TID) lists with univariate values that satisfy a thresholding metric with each TID list representing an occurrence of a single attribute in a set of transactions. The TID lists are stored with the univariate values that satisfy the thresholding metric in a data structure. In a loop, candidate itemsets to form from combinations of TID lists are determined using only the combinations of TID lists that satisfy categorical constraints. In the loop, for the candidate itemsets that satisfy categorical constraints, both the thresholding metric and a similarity metric are applied to the candidate itemsets. Final itemsets are formed from only the candidate itemsets that satisfy both the thresholding metric and the similarity metric.

Identifying high value segments in categorical data

Systems and techniques for searching within a document include receiving a query by way of a user interface of an application, and in conjunction with identification of the at least one document. A feature value characterizing a relevance of each grammatical unit of the document to the query may be extracted. The grammatical units may be ranked, based on each feature value of each grammatical unit. At least one selected grammatical unit of the plurality of grammatical units may then be displayed, based on the ranking.

Document search using grammatical units

Techniques are described for analyzing a video for memorability, identifying content features of the video that are likely to be memorable, and scoring specific content features within the video for memorability. The techniques can be optionally applied to selected features in the video, thus improving the memorability of the selected features. The features may be organic features of the originally captured video or add-in features provided using an editing tool. The memorability of video features, text features, or both can be improved by analyzing the effects of applying different styles or edits (e.g., sepia tone, image sharpen, image blur, annotation, addition of object) to the content features or to the video in general. Recommendations can then be provided regarding memorability score caused by application of the image styles to the video features.

Techniques for enhancing content memorability of user generated video content

Certain embodiments involve generating summarized versions of video content based on memorability of the video content. For example, a video summarization system accesses segments of an input video. The video summarization system identifies memorability scores for the respective segments. The video summarization system selects a subset of segments from the segments based on each computed memorability score in the subset having a threshold memorability score. The video summarization system generates visual summary content from the subset of the segments.

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New Delhi, India

Dhruv Singal