A9.com, Inc.

Dheeraj Soti

Arnab Sanat Kumar Dhua

Colin Jon Taylor

Gautam Bhargava

Aishwarya Natesh

Ming Du

Ketan Ramesh Deshpande

Approaches attempt to determine information that can help to produce more useful recommendations to be displayed in a situation where no, or little, information is available that indicates a relationship between content provided through an electronic marketplace or other content provider. For example, data available that relates to an item in a product catalog, for example color data, can be analyzed and aggregated in order to attempt to locate other items that are related and relevant to the item, at least as it relates to color and categorization of the content. Such approaches can include, for example, analyzing images, articles, and other sources of electronic content to attempt to locate items that might be relevant to the item of interest. In a clothing example, this can include accessory items that might be worn with an apparel item of interest, match the apparel item of interest, be frequently utilized or exhibited with the apparel item of interest, include a matching and/or complementary color to the apparel item of interest, etc.

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San Jose, CA, United States of America

Dheeraj Soti