Adobe, Inc.

Dharwar Prasanna Kumar Tejas

Harvineet Singh

Moumita Sinha

Kandarp Sunil Khandwala

The present disclosure is directed toward systems and methods for generating an un-subscription model and predicting whether a potential customer will un-subscribe from receiving electronic marketing content from a marketing source. For example, systems and methods described herein involve generating a prediction un-subscription model that predicts whether a potential customer is prone to un-subscribe from receiving future communications about a product or merchant in response to receiving a communication for the product or merchant. The systems and methods further involve determining an appropriate action to take with regard to a potential customer based on whether the potential customer is prone to un-subscribe from receiving future communications.

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Hassan Dt, India

Dharwar Prasanna Kumar Tejas