T-Mobile Innovations LLC

Dharmendra Adsule

Systems and methods for machine learning-based contextual customization of on-demand video streaming content are provided. A video context adaption engine may adjust one or more elements of video content data based on selected context profiles. A context profile may represent a set of characteristics that defines circumstances and/or features that form the setting for events, scenes, dialogue, actions, and other plot devices appearing in a work of video content. The video content data may be input as a prompt to a generative artificial intelligence (AI) machine learning model that outputs customized video content data that comprises an update or modification to one or more elements of content within the video content data based on the selected context profile(s). The customized video content data may then be served to a client application for presentation on user equipment.

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Renton, WA, United States of America

Dharmendra Adsule